Hi 👋 / Namaste 🙏
I am a hands on user researcher & designer who uses ethnographic research to understand the problem through the lens of the user group/community & help build products & services bit by bit.
SERVICE DESIGN | USER RESEARCH | UX/UI
My work areas
Themes
Public Health
Livelihood
Disability
FinTech
Education
Mental Health
Type & Methods
Action based
Foundational
Usability
Generative
Participatory
USER RESEARCH
& STRATEGY
Since 2017, I have used my user research practice to shape technology products with the users as a focus. It has been a balancing act between the startups & Ngos short timelines and ethnography's need for time to deep dive
UX Areas
Low Digital Literacy
Multilingual products
Wireframing
Information Architecture
UX Principles
Accessibility
Data privacy
Persuasive Design
Co-Design
UX & UI DESIGN
I incorporate the learnings from research into the Information architecture & user experience of digital products and services. 3 such products are live & have been used by 200 Million users (combined)
Areas
Service blueprint
Identifying all actors
Aligning service with
business goals
Principles
Inter-sectional
Systems thinking
Sustainability
Scalable learnings
SERVICE DESIGN
Systems thinking has always inspired me to focus on the larger picture of where the product is situated. I work with teams to align goals from a service perspective and then work on specific product/UX goals.
Partners & Clients
